TikTok: Olympic Athletes
For the 2024 Olympics, TikTok wanted to showcase how athletes, fans, and brands could all take part in the Games conversation. Our approach? Create a series of athlete-led testimonial videos that highlight the power of TikTok’s sports community. We partnered with Olympic and Paralympic athletes, crafting interview questions that would spark genuine, engaging insights. Check the videos below.
Concept & Approach
Each story was designed to connect brands and audiences to the Olympic experience, covering themes like the impact of TikTok’s sports community or how brands can authentically join the conversation. Matt Tanski edited these short videos, and I brought them to life with motion graphics connecting the design to the main sizzle video.
Results
🎯 Over 18K organic views on TikTok
💬 Positive comments and shares from marketers and creatives
🔥 Sparked excitement around TikTok’s Olympics push
📣 Helped sales teams lead confident brand conversations
Credits:
Creative Direction: Kohl Threlkeld
Executive Producer: Jake Bulgarino
Producer: Donna Wood
Art Director: Beatriz Diogo
Editing: Matt Tanski
Designer: Beatriz Diogo
Animation: Beatriz Diogo
Post Sound: Colin Yarack