NFL x Sleep Number
For years, training and nutrition have been the cornerstones of elite athleticism, but now, sleep science is emerging as a game-changer. For this Youtube series presented by NFL & Sleep Number, we explored how NFL players are using sleep-tracking technology to gain a unique competitive edge.Below, you can check out some of the style frames I developed for the NFL Sleep series.
Concept & Approach
For NFL Sleep Number, the goal was to create a clean, tech-inspired look that felt modern and performance-driven. As the designer and animator, I used glows, transparencies, and subtle textures like details from football gear to give the visuals a sleek, high-end feel. The result was a simple yet elegant system that looked sharp across all platforms.
Credits
Executive Direction: Thomas Knight
CD: Fabian Farzon
AD: Jonathan Duran
Design: Beatriz Diogo
Animation: Felipe Ramirez, Darren Dai, Beatriz Diogo, Jonathan Duran
Producer: Alexandra Ramirez