NFL Total
Access
Apologies for being repetitive, BUT collaborating with Shapes & Forms and the NFL’s internal creative team WAS REALLY a standout moment in my 2020. 🏈 We worked across multiple internal brands — each with its own flavor. For NFL Total Access, we dialed up the luxe. This one was all about making the viewer feel like they were getting behind-the-scenes, VIP access to the game.
Concept & Approach
Inspired by the aesthetic of VIP event passes, our concept leaned into high-end textures and bold finishes. We infused the brand with silver metallics, holographic accents, and glossy plastic overlays to communicate exclusivity, innovation, and next-level access. The visual world we created aimed to feel both premium and energetic — like being handed an all-access pass to the most exclusive NFL moments.
We approached the project as a tactile experience — almost like holding a premium product in your hands — while ensuring the look could flex across social, broadcast, and digital content. Every texture, reflection, and shimmer was chosen to elevate the brand beyond the expected.
Execution
My contributions spanned design, editing, and animation. I created layout compositions in Photoshop, incorporating luxe materials into layered visual treatments that could later be broken apart in motion. The challenge was making those materials feel real and fully integrated. On the animation and editing side, I worked on key sections of the promo video—bringing the visual world to life through clean transitions and editing the piece to a powerful track.
Credits
Executive Direction: Thomas Knight
CD: Fabian Farzon
AD: Jonathan Duran
Design: Beatriz Diogo, Darren Dai
Animation: Felipe Ramirez, Darren Dai, Beatriz Diogo, Jonathan Duran
Producer: Alexandra Ramirez