UPSTART Opening Video Spot ‘26

We opened Upstart 2026 with Orchestra of Efforts, an animation-led film about how individual contributions build toward a shared goal. Each movement on screen represents a step forward, combining into a clear, collective progression. The piece was designed for a large multi-screen setup—centred at 5184x1728 with 2304x1728 side panels to ensure continuity across the full canvas. Light sceptrons act as visual cues, guiding the flow and linking each moment.
The idea is simple: consistent small efforts add up to meaningful growth.

Credits

Agency: Pinch
Creative Director: Luke Parker
Accounts Director: Abby Beaudin
Producer: Meghan Kotlanger
Art Director: Beatriz Diogo
Animation: Steven Greenwalt, Elaine Lee, Marta Lemos, Erik Righetti
VO, Music & Mix: Three Seas

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