TikTok World Sizzle
TikTok needed a video for their TikTok World event, to share the guiding principles behind their next generation of ad solutions. Our goal was to get the crowd excited and value TikTok’s mission to be the most trusted platform, with more insights and measurement capabilities
Execution
As designer and Animator, I set out to turn stats and platform updates into something fun to watch. The brief was packed with data, but instead of playing it safe, we went bold & fast-paced kinetic type, punchy transitions, and compositions that kept things moving without overwhelming the message. From brand safety solutions to advertiser tools and creative ad formats, the video touched on every win, while keeping the TikTok energy high.
Credits
CD: Kohl Threlkeld
Producer: Donna Wood
Art Director/Design/Animation: Beatriz Diogo
Post Sound: Colin Yarack