NOW/With Launch

Shapes and Forms was challenged by NOW/With [a social video marketplace] to explore early brand design and create an explainer video aimed at both investors and new users. I was the sole designer on this one, working with minimal art direction, which gave me the creative freedom to truly dive into the brand and shape its visual language from the ground up.

Much like the Arcadis Gen project, this one was a joy to work on. I love this kind of design exploration where I can test, refine, and build a strong visual identity from the inside out. With typography as the hero, I focused on crafting a cohesive, minimal aesthetic across both style frames and motion tests. Take a peek at some of the experiments below ❤