B/R 2019
Champions League
As football’s popularity kept rising in the US, Uniform teamed up with Bleacher Report to help them tap into that momentum after securing the UEFA Champions League rights. ⚽ The goal? Bridge the gap between global football prestige and the growing love for the game in the States.
Through fan-driven stories, exclusive player interviews, and dynamic visuals, we created content that truly resonated - racking up +1.8 million views 💥 and sparking a serious boost in engagement.
Too lazy to scroll?
No worries - just play the showreel below.
Concept & Approach
We wanted to capture the passion of American football fans and blend it with the global prestige of the UEFA Champions League. So, we leaned into real stories, big emotions, and high-energy edits that made fans feel seen. Think: raw reactions, bold graphics, and everything in between.
In most of the videos below, I jumped in early during concept exploration and stayed hands-on through post. I supported senior editors, synced edits to scripts in real time, sourced music and footage to complement UEFA clips, added motion graphics, handled subtitles, and created multiple versions for social and broadcast.
How a song became an Anfield anthem...
Neymar, A Life in Ink: The Story Behind His Tattoos
Anthony Borges: Hero
Bayern Ryan: Unbreakable Fan
Ajax: Three Little Birds
Appie Nouri. Stay Strong
Pep Guardiola: Inside the Mind
Lukaku & Taylor Rooks Interview
Son Minh Keeps Shining
Results
The campaign exceeded expectations with +1.8 million views for fan videos, outperforming hero content by four times in engagement. Additionally, 8% of US fans identified football as their favorite sport to watch, reflecting a successful effort in shifting perceptions and deepening the sport’s foothold in the American market.
Credits
Executive Director: Ryan O'Leary
Production: Patric McGarvey, Richard Makinson
Art Direction: Charlie Pastor
Creative Lead: Ben Potts
Lead Editor: Ben Potts and Charlie Pastor
Editors & Animators: Charlie Pastor, Ben Potts, Beatriz Diogo, Deepesh Patel