Arcadis Gen Brand Launch
Arcadis Gen is all about driving smart, sustainable solutions for the built and natural world. For their brand launch, the team at Uniform reimagined their identity—designing a fresh new logo, dynamic motion graphics assets, and a full social media video package to bring the brand to life across platforms.
Concept & Approach
The branding team at Uniform developed a vibrant, ever-evolving shape as the core symbol of the brand. My challenge? Turn that single looping 3D .mov file into a 30–60 second animation that told a full story and captured the brand’s potential. With no extra assets, I had to get creative—experimenting with timing, design compositions and visual transitions to bring the concept and script to life while staying true to the brand’s identity. Deepesh Patel jumped in to support on a few scenes, and in the end, the client was absolutely thrilled with the result. ❤️
Credits
Creative Supervision: Ben Potts
Art Director: Beatriz Diogo
Design: Beatriz Diogo, Deepesh Patel
Animation: Beatriz Diogo, Deepesh Patel
Producer: Caylee McKay