I lead creative projects across campaigns, brand activations, partnerships, and content production combining strategy with visual storytelling. I work closely with creative directors, producers, and designers/animators to bring ideas to life, guide teams from concept to delivery, and ensure smooth workflows by aligning with PMs and producers. My focus is on solving creative challenges with clear thinking and maintaining consistency across brand systems.

I create animations that help bring static ideas to life, whether it’s a bold campaign, a simple explainer, or something in between. My approach is flexible and collaborative, adapting the style and tone to what each project needs. I usually work from concept to final delivery, which means I’m involved in everything from storyboarding to editing and animation.

I work daily with After Effects, Premiere Pro, Photoshop, and Illustrator. Still finding my rhythm with Figma (getting there!) and I dip into Cinema 4D when needed. Lately, I’ve been exploring how AI can support my workflow (always with a mindful approach, especially when it comes to respecting other people’s work).

I turn raw footage into edits that make people feel something. Whether it’s for social, branded content, or full campaigns, I focus on storytelling that connects. From rough cuts to sound and color (not a DaVinci pro, but I work my magic with Lumetri), I bring it all together adding graphics or animation when it fits. Always aiming for edits that work across formats, from TikTok to TV or whatever comes next.